GentlemanJeff
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OUR NEW DOYLE PRE-ORDER PROJECT
Hey guys! We're back with our first Doyle project for the year. We sourced four awesome new fabrics, and we'll be taking orders from today through next Thursday (1/13).
You can check out the project and place an order here.
Since I can speak candidly here, these are the details:
1) Compared to the general pandemic-era chaos of the past 18 months, our preorders are MUCH more organized and fast now. Our new factory is making things quickly and Ming is doing an amazing job with management and oversight. When we say we'll deliver by the end of February, we mean it!
2) I even have samples of the items we're offering. This was freaking impossible before. These days, we get proper samples made in a week. They're available at our Redondo Beach showroom if any LA-area locals want to stop by and check them out.
3) Preorders will all be done with a price incentive. Often times, we have a 15% off code for stock items when they launch. For preorders, we're building in a discount of about 20% for anyone who orders in advance. Any open stock is then listed at full price.
4) Preorders allow you to access our full size range and all available fabrics. If you need a 36, 46, or 48... these sizes are preorder only. I'd suggest doing a preorder if you take a 38 or a 44 as well -- we typically only stock one or two units in those sizes.
5) Customizations (sleeve and body length changes, pocket changes) are not possible with these group buys. They can absolutely be done via our program with Hickey Freeman, though the price is significantly higher. You can also commission these fabrics as a Field Jacket, sportcoat, or trouser. I'll make seperate items for that and present them on Saturday.
NOW ONTO THE FABRICS.......
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This has been our most popular preorder fabric so far, and it's no wonder why. It's freaking amazing! Patchwork is a bold look, but this hits a nice balance of being visually striking but still very much wearable. And it's insanely comfortable. It's one of the softest denims that I've handled. If you're a fan of the Doyle shape, then I think this is a must. Preorder price is $195, which is really competitive for a distinct fabric like this.
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This cotton-wool-lyocell blend is a bit like tweed and denim had a child. It has a polished and sharp look -- complete with a tonal herringbone weave and ecru flecks. But it's machine washable and wrinkle resistant. It's a great option for dressing up the Doyle and giving it a biz-caz vibe. Killer preorder price at $150... which is $25 less than our OG retail price for basic duck canvas.
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This is BONKERS, and one of the coziest wools that we've ever offered. The exterior has a soft felted hand... almost like a wool velvet, and the interior is a smooth flat will, much like a suiting jacket. The texture is gorgeous and this dark merlot color is perfect IMO. It's still going to be the dark days of Winter when we deliver, so you'll get plenty of wear out of this before it gets too cold. It works great as an outerwear piece or a cardigan-esque layering item under a thicker parka. Preorder price is $225 and stock is limited to about 10 more units.
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I was so glad to find this denim. Sourced from Nihon Menpu, it's a combination weave of black and dark indigo yarns. The overall color is a deep midnight blue and the broken twill weave gives off a cool texture when you see it up close. We kept it minimal with dark matched thread, and the color is deep enough that it's still totally wearable with a normal blue jean. This was crucial... as previous denim Doyles have always begged the question... "how do I wear that with jeans?" This works perfectly with them. It should fade like a beast over time too. This is also our opening preorder price of $150.
For this project, I switched up our usual video concept and shot each sample on the dress form with some narration. I need to slow down my camera work and get better at panning, but I'm hoping that this is a good technique to deliver a lot of extra content. Definitely open to feedback on this. When the weather is more cooperative, I might try to do it on a balcony for better lighting.
I’d love to do a black watch flannel and/or lightweight tiger camo in the doyle. I’ve tried both fabrics in other chore coats and they’re just not the doyle. If I wanted to commission a custom piece, do you have a fabric guy who might be a source for fabrics or would I need to sleuth the yardage out on my own?
