- Apr 10, 2011
- Reaction score
Starting in 2009, Unionmade would have begun with this crowd, and we did in many ways too. But it's a common mistake to primarily lead your customers rather than listen to them. And I've done this lots of times. While they were pushing these edgier Japanese designs, it's very possible that they were losing customers to cheaper direct to consumer retailers and more mainstream trends. Would things have played out differently if there was an in-house MiUSA Unionmade line with like $135 jeans and other basics?
Do you think a successful, mid-sized business is possible anymore with those kinds of basics? Meaning, across a broad range of products and not just UnTuckIt shirts? I feel like online comparison shopping and fast fashion have made it very difficult to size up a company with those kinds of goods.