1. In 2018. by way of thanks for being a part of this community, we'll be choosing 16 active members of our community at random to receive a special gift and a gift certificate for one of our affiliate vendors, to represent each of our 16 years.

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Epaulet shop - Official Affiliate thread

Discussion in 'Streetwear and Denim' started by LA Guy, Apr 1, 2009.

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  1. FLW

    FLW Senior Member

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    If, for the time being, Hertling relies more on wholesale, wouldn't they be wary of undercutting their own buyers? If the new owners don't want to undertake all of the marketing and other responsibilities that go with selling entirely direct-to-consumer maybe they want to protect wholesale accounts in such a way?

    I know that Bills Khakis undercut themselves a bit this way by neglecting the wholesale community and offering better prices and deals directly. This ultimately contributed to their demise as they lost wholesale clients and the direct-to-consumer business never made up the market share that vanished.
     


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