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@Knight Can you disclose your source for those details?
No doubt stores are placing their orders far before it's actually time for the garments to arrive. However, historically you didn't really see Spring garments begin to show up online and in stores until late January / early February and those were the early arrivals. Lots of retail stores didn't begin to mark down their Autumn / Winter merchandise until around this time as well. That is why I find it so odd you see stores putting their merchandise 50% off before Christmas. As far as Indigo and Cotton, I agree with you. However, you must keep in mind where the store is located (Charleston, South Carolina). Beautiful town, however not very progressive clothing wise.
From what I remember, a lot of the stores that I like (most of which carry EG) didn't begin their sales until February, although some of the bigger stores like Barneys, Mr. Porter etc. would start them earlier. I think it probably has more to do with competition than it does the economy. If one store with a similar selection of clothing as yours begins marking their clothes down before Christmas it puts a tremendous amount of pressure on you to begin to do the same. This is especially true with the increasing availability of the internet. Which has resulted in many people who follow brands closely now knowing other ways to get the brands they love. As many people know, many retailers proportionally move the majority of their merchandise in the Christmas season. So if someone is trying to undercut you by putting their items on sale, you are definitely going to follow suit. I believe this will result in pros and cons overtime. Brick and mortar stores need to have clothing in their stores. So, with winter merchandise being moved so quickly, they need to bring their Spring merchandise in sooner than before. It wouldn't surprise me if over time you began seeing Spring trickle in as early as November or even October. Anyways, just my two cents. I could be totally would.
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