Simply, lupo translates to wolf in Italian although the meaning is a somewhat long story. My father grew up on 13th St. in South Philadelphia. At that time (the 50s & 60s) all of the men in his neighborhood treated the corner of 13th & Wolf Street as their village piazza, congregating there daily. I spent my own childhood listening and loving stories of his youth on that corner. He described it as the cross section of the old world and new America. Its where he opened his acceptance letter to the University of Pennsylvania, surrounded by his entire family (both related and extended). He was the first of them that would go to college. When I was a designer at Ralph Lauren I started a blog entitled 13th & Wolf because I was feeling unsatisfied creatively. I loved working for Rugby but I wanted to explore my own culture's traditions and approach to clothing. 13th & Wolf opened a lot of doors, including an opportunity to get to know Michael Bastian. When I left Polo to work with Michael I was politely asked to stop writing about other brands and essentially stop the blog. I did so for a while until I discovered tumblr. I wanted to start my own but did not want to get into any trouble so I simply translated 13th & Wolf into Italian.