Eidos Napoli

[NickPollica]



When looking at London, there is literally nothing at your price/quality point, let alone with your style. I'm forced to do most of my shopping online/via ebay, because there's nothing I'm interested in in town. Couldn't you use the success of SuitSupply, which sells very decently constructed half canvassed and some fully canvassed suits, as an argument that the modern consumer is much more informed when it comes to the construction and quality of their suits?

There has to be plenty of room in the market for a store that is positioned above SuitSupply. Nicer cuts, nicer fabrics and fully canvassed, but still for a reasonable price, which is exactly what Eidos offers. For example, Suitsupply's fully canvassed suits sell for £699/$1000, and I'd gladly pay a couple hundred more for something like Eidos. I can't be the only one that thinks that. 

Anyway, I'm sure I know much, much less about the market for menswear than you do, but I can't help but feeling there are plenty of Europeans that would like to get their hands on Eidos. Perhaps an online store might help?

That was basically my elevator pitch to Isaia and I believe wholeheartedly that you are right. We are ready to sell to Europe - but the stores have to want to buy it and so far all I hear from our European agent is how tough the economy is there and that nobody cares about how the clothing is made, they want inexpensive goods.

 

[DeSense]

It's about branding and getting the target clientele to recognise it, the goods and their selling points, like the quality and then to buy in. I have an image of a tv spot in my head where the typical fares of Boss and Armani are taken apart along with an Eidos jacket, accompanied by lots of tailor tech talk and then you finish by showing pics of the sweat shops where they produce compared to you yours (much assuming it's different). Start of this campaign would be in Scandinavia, Germany and maybe NL, the currently strongest economies there.
But your agents are probably right, 99.9% just don't care about construction, cloth and "timeless" styling.

 

[Monkeyface]

That was basically my elevator pitch to Isaia and I believe wholeheartedly that you are right. We are ready to sell to Europe - but the stores have to want to buy it and so far all I hear from our European agent is how tough the economy is there and that nobody cares about how the clothing is made, they want inexpensive goods.

It's about branding and getting the target clientele to recognise it, the goods and their selling points, like the quality and then to buy in. I have an image of a tv spot in my head where the typical fares of Boss and Armani are taken apart along with an Eidos jacket, accompanied by lots of tailor tech talk and then you finish by showing pics of the sweat shops where they produce compared to you yours (much assuming it's different). Start of this campaign would be in Scandinavia, Germany and maybe NL, the currently strongest economies there.
But your agents are probably right, 99.9% just don't care about construction, cloth and "timeless" styling.

That number floats around SF, but I don't think it's that extreme. Whenever I wear a nice suit by SF standards, I usually do get questions about where I got it. People might not know why a suit looks nice, but they do recognise it when they see it. This means the consumer can be educated, and hence understand qualities such as fully canvassed, cloth and cut.

If 99.9% didn't care about construction and cloth, then why is SuitSupply so successful? They actively educate the consumer about half and fully canvassed, they show the importance of certain details and they openly advertise where they get their cloths from, such as VBC and other Italian mills.

In a sense, SuitSupply is doing part of the educating for Eidos. However, when their target market, such as myself, is ready to move up to a higher segment, their is no equivalent to SuitSupply. It's either very expensive suits that are very well made, or name brands that don't really have the construction to back up their price.

 

[DeSense]

99.9% is the whole male population between 20 and 70. Let's say it improves to 99% when focussing on the target group, considering disposable income, profession, lifestyle, ...
People can be educated, of course, the challenge is finding an effective way to reach them, and then convince them that full canvas, details, cut, cloth (not the more "super" the better) are worthwhile propositions, and I agree, Suitsupply does a pretty good job with this also in favour of Eidos.
"Looking good" can be achieved with Boss, Zegna, Armani ... but also with cheaper offerings. 'Looking really good' also in the eye of the educated, that's the ball game we are talking here.
Coming back to Antonio and Eidos in Europe, I could imagine a feature in GQ and/or similar might help as a means to open agents', resellers' and store chains' eyes, to get a broader entry by raising demand. Looking at SF, the demand has been building up nicely, now it's a matter of making the right stuff obtainable. NMWA will make sure of it for a small group. A good start.

 

[jaywhyy]

FYI - Fairly certain all of Eidos went markdown yesterday at Bloomingdales NYC/SF.

Presale started Friday; I think the actual sale starts on Wednesday. 40% off if I recall correctly. Bought a hopsack at SF, wanted the guncheck but it was sold out

SF also has caruso on deep discount as well.

 

[venividivicibj]

wish it was online....

 

[NickPollica]



Presale started Friday; I think the actual sale starts on Wednesday. 40% off if I recall correctly. Bought a hopsack at SF, wanted the guncheck but it was sold out

SF also has caruso on deep discount as well. 

I'm fairly certain it is not sold out. Did you ask them to check the back or call SF? I can see the numbers and we are sitting on a good deal of that coat.

wish it was online....

It will be next season.

 

[hookem12387]

40% off for the jackets makes it really tempting to pick up another one. Hrm

 

[gumercindo]



I'm fairly certain it is not sold out. Did you ask them to check the back or call SF? I can see the numbers and we are sitting on a good deal of that coat.
It will be next season.

Next season as in F/W 2014-15? TIA!

 

[Robstrongo]

Does anyone know if Bloomingdales takes phone orders? I want that hopsack blazer and my work schedule makes it impossible for me to get down to the city anymore.

 

[DeSense]



Does anyone know if Bloomingdales takes phone orders? I want that hopsack blazer and my work schedule makes it impossible for me to get down to the city anymore.

Can't even see Eidos being mentioned in the 'designers' listing or in sports coats?

 

[akoustas]

For those with experience with the brand. How do the off the rack items fit and feel? Is the jump to MTM worth it? Sounds like we're dealing with some awesome stuff, I'm in Toronto and Gotstyle (a store I usually avoid at all costs) is somehow carrying the line though I don't think they have MTM....not really feeling a trip to NY for that.

 

[heldentenor]

Does anyone know if Bloomingdales takes phone orders? I want that hopsack blazer and my work schedule makes it impossible for me to get down to the city anymore.

Would love to know this as well.

 

[Rincon]

Would love to know this as well.

It does but it's a major hassle.

I tried once before a year ago but it had to be approved by the head manager and you had to send a copy of your drivers license, fill out forms etc etc. I decided it wasn't worth it.

 

[gyasih]

^^Call them and report back