Edward Green "Alpha" Range

[Bespoke 51]

One of the sales staff in London mentioned this to me recently. This new range under development (and a year away), will be slim, sleek, and modern.

 

[NORE]

What is this, a suit or shoes?

 

[Raoul Duke]

Originally Posted by NORE

What is this, a suit or shoes?

I would assume shoes...unless for some reason EG is getting in to suits.

 

[Fraiche]

Is this a cheaper or more expensive line? Or maybe similarly priced but trendier?

 

[MalfordOfLondon]

Sounds odd to say the least. While I'd be all up for cheap Edward Greens - neither a budget range or a "trendy" line sit well with me with regards to the company image that Edward Green currently put across.

Will be interesting to see it unfold either way. You'll find me sitting on the fence....!

 

[Raoul Duke]

I doubt they'd go cheaper as it would ruin their brand image.

 

[Slewfoot]

Slimmer, sleeker and more modern than the 888 and 82 lasts? Those are as slick as I like to go before heading into pointy-ville. Sounds no bueno to me.

 

[Eustace Tilley]

Interesting. There is a real arms race brewing amongst the top British RTW makers.

 

[cmacey]

Originally Posted by Eustace Tilley

Interesting. There is a real arms race brewing amongst the top British RTW makers.

As long as we, the patron, are the beneficiary, I'm all for it.

 

[trader]

Originally Posted by Slewfoot

Slimmer, sleeker and more modern than the 888 and 82 lasts? Those are as slick as I like to go before heading into pointy-ville. Sounds no bueno to me.
maybe they'll go blake stitched

 

[FidelCashflow]

Originally Posted by trader

maybe they'll go blake stitched

Why do people think there is something inherently wrong with blake stitched shoes? I used to care about Goodyear welted until I tried my first pair of Blake stitched 4 years ago and haven't had any regrets since. Now I frankly don't care what method is used.

If the reports of this new range are true, I would hope they are doing more chiseled lasts with heavier antiquing like berluti, santoni, bontoni, etc.

 

[pebblegrain]

They need to do something other than "go downmarket+cheaper construction+trendier appearance."

I think they should do their oldest lasts on a non-burnished finish, i.e. no antiquing whatsoever. plain basic colors. basically, how they looked in 1910, off the shelf.

hence the alpha name

 

[alliswell]

I was in Leffot yesterday and was told that EG is coming up with newer, sleeker lasts. Something to compete with the chisel toe from Cleverly / G&G and now Alfred Sargent would be good. EG was starting to look Alden-y.

Threadjack Is there a sale coming up, btw?

 

[luk-cha]

Originally Posted by Eustace Tilley

Interesting. There is a real arms race brewing amongst the top British RTW makers.

yea quite sad init! i blaim the bespoke boys for getting into RTW ;-)

but i heard a while back that EG are looking to develop a newer sleeker more bespoke looking last

 

[srivats]

Originally Posted by FidelCashflow

Why do people think there is something inherently wrong with blake stitched shoes? I used to care about Goodyear welted until I tried my first pair of Blake stitched 4 years ago and haven't had any regrets since. Now I frankly don't care what method is used.
Blake stitches shoes cannot be resoled (without a LOT of effort). Blake/rapid and goodyear welted shoes can be resoled easily.

Originally Posted by FidelCashflow

If the reports of this new range are true, I would hope they are doing more chiseled lasts with heavier antiquing like berluti, santoni, bontoni, etc.
I sincerely hope they don't do anything remotely close to this.