willpower
Distinguished Member
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In what could amount to the grandest bit of reverse psychology ever marshaled to sell a soft drink, Dr Pepper has selected the slogan for its new 10-calorie soda.
Dr Pepper Ten will be marketed with the tag line: "Dr Pepper Ten: It's Not for Women."
The man-centric campaign doesn't end with the slogan: Samples of the drink will be distributed at mobile "man caves" and promotional events will be staged at "points of testosterone," which is company-speak for venues where lots of guys gather.
http://blogs.dallasobserver.com/city..._drink_for.php
BTW: Why does Dr Pepper come in a can?
A: Because his wife left him.
Dr Pepper Ten will be marketed with the tag line: "Dr Pepper Ten: It's Not for Women."
The man-centric campaign doesn't end with the slogan: Samples of the drink will be distributed at mobile "man caves" and promotional events will be staged at "points of testosterone," which is company-speak for venues where lots of guys gather.
http://blogs.dallasobserver.com/city..._drink_for.php
BTW: Why does Dr Pepper come in a can?
A: Because his wife left him.