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Dr Pepper In Japan - For Men Only

willpower

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In what could amount to the grandest bit of reverse psychology ever marshaled to sell a soft drink, Dr Pepper has selected the slogan for its new 10-calorie soda.

Dr Pepper Ten will be marketed with the tag line: "Dr Pepper Ten: It's Not for Women."

The man-centric campaign doesn't end with the slogan: Samples of the drink will be distributed at mobile "man caves" and promotional events will be staged at "points of testosterone," which is company-speak for venues where lots of guys gather.


http://blogs.dallasobserver.com/city..._drink_for.php


BTW: Why does Dr Pepper come in a can?

A: Because his wife left him.
 

Mr. White

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Prune juice in club soda. Oh yeah.

Be original. Be a pepper.

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ratboycom

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Interesting. I wonder if it will be easier to find now. ATM the only place I have seen it is in the odd off brand vending machines and at Lawson 100yen shops or Don Qixote. EDIT: WTF man? This article has nothing to do with the drink in Japan Dr Pepper Ten is now available in Colorado Springs, Denver, Kansas City, San Antonio, Austin and Des Moines, Iowa.
 

impolyt_one

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ratboy, Dr. Pepper is commonly available in South Korea
it goes well with our Taco Bell
 

ratboycom

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Originally Posted by impolyt_one
ratboy, Dr. Pepper is commonly available in South Korea
it goes well with our Taco Bell


yeah, well uhh, we have the freshest pandas
 

Blackhood

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Yorkie: Its Not For Girls

Dr Pepper Ten: Its Not For Women

I get the feeling there is one Ad Man selling the same idea over and over.
 

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