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Do you use luxury branded apps ?

joshuaisland

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Hi guys, I am the student from London College of Fashion. Recently I try to find out how consumers use luxury apps such as app experience by questionnaire.

This questionnaire is a part of my master project for MA Fashion Retail Management at London College of Fashion! This research aims to explore how brand experience and interactive technology affect the continuous usage intention of millennials toward luxury branded applications (i.e. the app of Chanel, Louis Vuitton etc.).

Here is the link of questionnaire, and all data will present anonymously and keep it confidential.
https://goo.gl/forms/hrmqtLINjl1ip1PH2

If your age is from 18-year-old to 36-year-old, please kindly to fill in it, it only take 5 min! I hope this thread doesn't bother anyone, and your reply is very appreciated. Thank you so much!!!
 

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