stevejobs
Senior Member
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- Dec 6, 2007
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I have always thought luxury brands like Ralph Lauren made quality clothes, but I am more hesitant to buy their products that stray from their core historic competencies. A designer like Ralph Lauren might know how to assess fabric quality and contruct a garment well, but he and his staff are not experts in the home furnishings or decoration (even paints!) market, so those products are of suspect value, given the price premium for the brand.
Consumers do not know what they are getting because the brand's strength weakens as it strays farther and farther outside its historic roots, from which its reputation was built. How does one justify patronizing a brand if most of the non-core products are outsourced to white label manufacturers? Is mere association with a brand enough to confer the aura of luxury upon goods that don't in of themselves have the same reputation as the core product?
What say you?
Consumers do not know what they are getting because the brand's strength weakens as it strays farther and farther outside its historic roots, from which its reputation was built. How does one justify patronizing a brand if most of the non-core products are outsourced to white label manufacturers? Is mere association with a brand enough to confer the aura of luxury upon goods that don't in of themselves have the same reputation as the core product?
What say you?