I watched the Oscar Red Carpet on E! the other day and the question of the day for men and women was "Who are you wearing"? "Who are you wearing?" seems to have replaced "What are you thinking?" almost completely. Now give that these were mainly actors, I really don't want to know what they are thinking, unless it has something to do with acting anyway. They asked some guy Who he was wearing? and he responded with "um Tuxedo". I thought it was very refreshing. I haven't been in NYC in awhile, but it used to be that every deli or dry cleaner or whatever had 8 by12 signed photos of celebrities that had been there. Merchants using celebrity affiliations goes back at least a few hundred years. Bombay Gin had a picture of Queen Victoria (?) or someone on the bottle. Beau Brummel in he's final days did a photo ad of some kind of long underwear. At that point he was broke and pretty well brain dead from syphilis but they cleaned him up, gave him a few pounds and printed the ads. Unless it's a rehab clinic, some subtle mention of their other clients is to be expected.