Do you see a difference if an item is marked as "unisex" vs "mens"?

[mangoyogurt]

Guilty as charged.
But I think that would be true of most men--maybe even 90% of men. So I guess the question is whether the OP is trying to market to men who are on trend in this regard (which will necessarily limit their target audience) or to all men.
I guess the other question is why even call your clothes "unisex" when marketing to men? Do the advantages of calling your jackets unisex outweigh the potential disadvantages?

We're marketing to both, not only men. I just wanted to know if people's perception of "unisex" meant it had a different fit. If you look at the jackets, it might make more sense

 

[Phileas Fogg]

We're marketing to both, not only men. I just wanted to know if people's perception of "unisex" meant it had a different fit. If you look at the jackets, it might make more sense


Let me know what you think!!

I see a rendering. I don’t see the jacket. Good luck...seriously. I just don’t know who your customer will be.

 

[mangoyogurt]

Most clothing isn't marketed at most people, it's aimed at a specific target market. Dries Van Noten, Rick Owens, Huntsman, and even The Gap aren't targeting 90% of the population. They're aimed at a very specific demographic.

If the OP has a clear idea of the company's target market, I think unisex clothing can be fine. There's a growing interest, mostly among people who are interested in fashion, for unisex and genderless clothing. Some lines have the same styles, but in different patterns for men's and women's builds (e.g. Chimala, Studio Nicholson, Nigel Cabourn, and to some degree Lemaire). Others have a full line that can be worn by men or women (e.g. Rosen).

This blurring between men's and women's lines is one of the most common themes in fashion writing. It often comes in the NYT

A Unisex Clothing Line Inspired by the Construction of Buildings (Published 2016)

Aaron Jacobson, creator and designer of the two-year-old line Faan, was originally trained as an architect.

www.nytimes.com

Brand to Know: a Gender-Neutral Line Challenging Norms (Published 2018)

No Sesso, a brand filled with vibrant pieces, is what the founder calls “a platform for like-minded artists who just want to be seen or represented.”

www.nytimes.com

Looking Beyond the Fashion Binary (Published 2019)

A “gender-bending” exhibition at the Museum of Fine Arts in Boston rethinks everything about what a fashion show should be.

www.nytimes.com

Beyond Androgyny: Nonbinary Teenage Fashion (Published 2019)

Clothes make the person. Maybe now parents understand.

www.nytimes.com

In Fashion, Gender Lines Are Blurring (Published 2015)

Unisex looks are gaining traction and a measure of cool they have not had since the ’60s and ’70s.

www.nytimes.com

I completely agree and this really solidifies what I was looking for!!
Our jackets are targeting a specific niche, so we don't really focus on the word "unisex". It's really the culture and type of people who love the customize the back of their denim jackets. As many protestors, musicians, bikers, did back in the 80s/90s. It was originally unisex when it was first invented in 1880, and I just think it works best with this fit.



These are the jackets we're planning to launch if you're curious. And thank you so much for your feedback so far it's really been useful for us!! I have more to check out from your other posts as well

 

[dieworkwear]

I completely agree and this really solidifies what I was looking for!!
Our jackets are targeting a specific niche, so we don't really focus on the word "unisex". It's really the culture and type of people who love the customize the back of their denim jackets. As many protestors, musicians, bikers, did back in the 80s/90s. It was originally unisex when it was first invented in 1880, and I just think it works best with this fit.

Recommend deleting this link, as you will get dinged by the mods for posting your own company here without paying affiliate fees.

 

[mangoyogurt]

I see a rendering. I don’t see the jacket. Good luck...seriously. I just don’t know who your customer will be.

these aren't renderings they are the physical jacket.

 

[Phileas Fogg]

these aren't renderings they are the physical jacket.

well, sorry, I must have missed them.

 

[mangoyogurt]

Recommend deleting this link, as you will get dinged by the mods for posting your own company here without paying affiliate fees.

oh no I didn't know that, thanks. could I replace it with a photo instead? Or is that also not allowed?

 

[dieworkwear]

oh no I didn't know that, thanks. could I replace it with a photo instead? Or is that also not allowed?

A photo is fine. I would also remove the link in your other post.

StyleForum is made up of various groups. The forum is split between "classic menswear" and "streetwear and denim." Broadly speaking "classic menswear" is stuff like suits and the casualwear you find at Brooks Brothers. Streetwear and Denim is a more diverse group of users, but more orientated around designer clothing, workwear, certain Japanese labels, etc.

You're in the "Style Advice" thread, which is mostly populated by guys from "Classic Menswear." That means an older, more conservative crowd. I don't think either side of the forum is your target market, so you'll want to find a forum more amendable to your designs. But if you're just asking about gender marketing, that's a broad enough discussion that can be had on any forum focused on fashion/ clothing.

 

[mangoyogurt]

A photo is fine. I would also remove the link in your other post.

StyleForum is made up of various groups. The forum is split between "classic menswear" and "streetwear and denim." Broadly speaking "classic menswear" is stuff like suits and the casualwear you find at Brooks Brothers. Streetwear and Denim is a more diverse group of users, but more orientated around designer clothing, workwear, certain Japanese labels, etc.

You're in the "Style Advice" thread, which is mostly populated by guys from "Classic Menswear." That means an older, more conservative crowd. I don't think either side of the forum is your target market, so you'll want to find a forum more amendable to your designs. But if you're just asking about gender marketing, that's a broad enough discussion that can be had on any forum focused on fashion/ clothing.

I tried removing it but it's already been quoted so that I can't take off. I was genuinely wondering about fit but realized after seeing the posts that the demographic was very different than I was expecting. I'll definitely do some hunting elsewhere. thanks for the advice!

 

[breakaway01]

It’s a neat idea. Good luck. I personally think that the product speaks for itself.

 

[ValidusLA]

Whoa whoa whoa! I'm only 34 and I post in advice a lot!

Is it good advice probably not.

Also - I do operations for a white label denim company. We do a lot of boyfriend and there has been a growing push over last half decade in these unisex looks for sure.

I will say from a pattern making perspective in denim - I don't think unisex is always male friendly for many male body shapes. This is less of a problem with jackets meant to be worn open as stated above.

 

[Ramon Lopez]

Most clothing isn't marketed at most people, it's aimed at a specific target market. Dries Van Noten, Rick Owens, Huntsman, and even The Gap aren't targeting 90% of the population. They're aimed at a very specific demographic.

If the OP has a clear idea of the company's target market, I think unisex clothing can be fine. There's a growing interest, mostly among people who are interested in fashion, for unisex and genderless clothing. Some lines have the same styles, but in different patterns for men's and women's builds (e.g. Chimala, Studio Nicholson, Nigel Cabourn, and to some degree Lemaire). Others have a full line that can be worn by men or women (e.g. Rosen).

This blurring between men's and women's lines is one of the most common themes in fashion writing. It often comes in the NYT

A Unisex Clothing Line Inspired by the Construction of Buildings (Published 2016)

Aaron Jacobson, creator and designer of the two-year-old line Faan, was originally trained as an architect.

www.nytimes.com

Brand to Know: a Gender-Neutral Line Challenging Norms (Published 2018)

No Sesso, a brand filled with vibrant pieces, is what the founder calls “a platform for like-minded artists who just want to be seen or represented.”

www.nytimes.com

Looking Beyond the Fashion Binary (Published 2019)

A “gender-bending” exhibition at the Museum of Fine Arts in Boston rethinks everything about what a fashion show should be.

www.nytimes.com

Beyond Androgyny: Nonbinary Teenage Fashion (Published 2019)

Clothes make the person. Maybe now parents understand.

www.nytimes.com

In Fashion, Gender Lines Are Blurring (Published 2015)

Unisex looks are gaining traction and a measure of cool they have not had since the ’60s and ’70s.

www.nytimes.com

Recently, I have been very interested in the issue of gender, gender equality and the like. If you click over here, you can find very well written essays on the topic of gender. I was especially interested in the essay on Carmilla Le Fana and Victorian ideas about gender and sexuality. The British Victorian era was marked by the world's first industrial revolution, and with it massive political reforms and social change. With these social changes came new Victorian ideas, one of the most notable being the role of Victorian women.

I absolutely agree with you. very deep thoughts that respond within me.