- Jan 27, 2021
- Reaction score
We're marketing to both, not only men. I just wanted to know if people's perception of "unisex" meant it had a different fit. If you look at the jackets, it might make more senseGuilty as charged.
But I think that would be true of most men--maybe even 90% of men. So I guess the question is whether the OP is trying to market to men who are on trend in this regard (which will necessarily limit their target audience) or to all men.
I guess the other question is why even call your clothes "unisex" when marketing to men? Do the advantages of calling your jackets unisex outweigh the potential disadvantages?