cb200
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Banana Republic Has Revived Hemingway's Wardrobe
The fast-fashion retailer is returning to its roots with a selection of genuine archival pieces steeped in the store's adventure heritage.
www.highsnobiety.com
Interesting.... Easy to forget the original vibe/ perspective of Banana Republic and also that Ana Andjelic (who's been writing and talking about brand strategy for a while) is now Banana Republic's chief brand officer. Will be interesting to see how what she's written and talked about takes shape outside of this archive sale.