blacklight
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Yup, too bad for Givenchy, Burberry, etc... who jumped too late on the band wagon.
Givenchy? Late? In which world?
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Yup, too bad for Givenchy, Burberry, etc... who jumped too late on the band wagon.
They are opening a new, apparently larger store in the Upper East Side this year. Sounds interesting. That location definitely fits with their pricing. Seriously, though. I wish them success and will definitely visit new store next time I'm in NYC.there is new Armoury shop?
Yeah, Tribeca is well off the beaten path for me.Well I might visit then, the old location just sort of middle of no where
Givenchy? Late? In which world?
Imo they only went full #streetwear a few seasons ago.
Agree. It will be the new normal. Case in point, HAVEN (a shop in Toronto/Vancouver, Canada) offers A Bathing Ape (not my cup of tea...), you can only buy it in store in the past, which helped to drive foot traffic. I believe they have recently started their own label "Haven", with a number of collaborations. The line is also available on End Clothing. House label probably has a higher margin. Their proprietors are ahead of the game.The End of Opening Ceremony Marks the End of Shopping As We Know It
Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?www.businessoffashion.com
Here is a radical idea. Just price match. It's certainly not a new idea, and it's been done in other industries. The brick and mortar has a built in advantage then. Not even one hour shipping with make up for the experience of immediate, not one hour delayed, satisfaction. Make shopping at your store a no brainer. You have the best stuff, at the best prices. AND you have cool other stuff to look at as well.
Make up your margins with collaborations and self-branded merchandise that is of the same or higher price as the desgners and market those hard, while at the same time offering the price match to bring people into the store. Mix in high end vintage that you simply won't be able to find, or if you do, you run much bigger risks.
Offer a limited selection online that - there, you don't have to price match (no incentive to do so), but you mostly put collabs and self-branded goods on your website.
I think that the "experience" thing,as currently envisioned, is a dead end.
The Haven line is good, too. And priced right. If you want your brand to hold currency, it can't be lower priced than your carried brands. The way Saks, Barneys, Neimans, Nordstrom, all the old department stores did their house lines, that's a non-starter in 2020, It can't be a second best, a "I'll settle" product.Agree. It will be the new normal. Case in point, HAVEN (a shop in Toronto/Vancouver, Canada) offers A Bathing Ape (not my cup of tea...), you can only buy it in store in the past, which helped to drive foot traffic. I believe they have recently started their own label "Haven", with a number of collaborations. The line is also available on End Clothing. House label probably has a higher margin. Their proprietors are ahead of the game.
The streetwear model was built on limited availability, multiple timed drops a year, being in the know, cultural alignment, and collaborations the expand both partners scope. I think there's value to that model still regardless of the style of clothing that's current.
That said, the streetwear model is a framework that lends itself to cargo-culting. The things mentioned are levers and changed the way things could be done, but by themselves without some thing meaningful behind them is not going to build sustainable brands. Colabs for Colabs sakes can be a bit dull. They are at their best when they open up something new from the two parties working together.