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Discussions about the fashion industry thread

Discussion in 'Streetwear and Denim' started by LA Guy, Mar 30, 2017.

  1. sirswag

    sirswag Well-Known Member

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    I wonder if the smaller prestigious brands take a prestige hit by collabing with large retailers? I suppose I still think Lemaire is cool, but that might change if started seeing it at Walmart or MMM at Kroger....
     


  2. msg

    msg Distinguished Member

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    Wait...people say Tar-Jae and not Tar-Get?
     


  3. Patrick R

    Patrick R Distinguished Member

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    The name of the store is Tar-Get. People jokingly refer to it as Tar-Jae.
     


  4. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    I think that it does not diminish the luxury brand as long as it's properly presented and/or limited. The jil Sander for Uniqlo, Margiela for H&M, and Philippe Starck for Target are probably the best examples that come to mind. The common factor for all of these three are that the luxury brand are true luxury brands beyond the comfort level of most even fairly affluent people. I'd be more wary of this strategy for a brand like Hunter, which is a "splurge" spend for most people, but definitely within reach.
     


  5. Epaulet

    Epaulet Affiliate Vendor Affiliate Vendor

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    I exclusively call it "Tar-Get" But I also tend to mostly buy generic Flonase bottles and family size bags of "Pirate's Booty." I have yet to rely on Target for any luxury-brand mass market diffusion products.
     


  6. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    I'm the same, but the collabs seem to garner a lot of good press and consumer attention nontheless. We are just not the target audience.
     


  7. styleforumfan

    styleforumfan Senior Member

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    Last edited: Apr 17, 2018


  8. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    On an earlier discussion, @dieworkwear came up with this idea that these concepts will only work if very the draw is fundamentally tied to the core function of the store. I've come to agree with this, mostly. So insofar as it can offer things like virtual fitting machines, scent rooms, etc... maybe it could work. Otherwise, not so much.
     


  9. styleforumfan

    styleforumfan Senior Member

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    If I'm spending for MTM, I probably want a lot more privacy than the Nordstrom virtual fitting machine in the hall setup.
     


  10. clee1982

    clee1982 Distinguished Member

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    Never had any incentive to go to Nordstrom, maybe i’ll one day...
     


  11. styleforumfan

    styleforumfan Senior Member

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    Do people really want to deal with SA 3am in the morning? You'd better have a damn good excuse if you are not buying anything. :)

     


  12. clee1982

    clee1982 Distinguished Member

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    Not 3 AM but I can legitimately go at say 10 pm
     


  13. smittycl

    smittycl Distinguished Member

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    An interesting experiment. Hope it works as I've always liked Nordstrom.
     


  14. clee1982

    clee1982 Distinguished Member

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    Does Nordstrom carry anything that CM guy would care these days? What’s their higher end suit?
     


  15. jefferyd

    jefferyd Distinguished Member Dubiously Honored

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    Canali, Hickey Freeman, Samuelsohn
     


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