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The collection, which hit stores Wednesday, features an extended assortment of cashmere pieces, including classic styles as well as new ribbed offerings, a line of puffer jackets in various colours and prints and plenty of outerwear in the signature tailored style for which J.Crew is known. It’s not a departure from what consumers could find in stores earlier this year or ones before, but Gayot’s inaugural looks come with extra oomph: little details like a surprising lining inside a jacket or extra ruffles on a poplin collar. Her vision also nods to streetwear: loose, cropped trousers and preppy jackets layered over sweats. Everything is designed with a comfort-first mindset, suitable for lounging and for in-person meetings, too.
This stylish-yet-not-too-edgy stance seems to signal that the retailer is trying to recapture some of the moxie that garnered J.Crew its popularity in the late 2000s under CEO Mickey Drexler and creative director Jenna Lyons, but without losing sight of the loyal customers who buy Tippi sweaters and the Cece flats again and again. The latter, observers say, was where Drexler and Lyons failed toward the end of their tenure when sales began to slip.
It’s been two tumultuous years for J.Crew, also on the heels of a decade defined by stagnant sales. Gayot’s fall collection will be a testament to the vision under this new team of managers. (Wadle tapped streetwear luminary Brendon Babenzien, co-founder of the streetwear brand Noah, to be the head of J.Crew menswear in May. His vision for menswear won’t be revealed until fall 2022, the company said.)
Sidebar: have you listened to her Nice Try! podcast?She told me that, after she accepted that this is all absurd, it was easier to just revel in the purity of that feeling. Like, yes it's all stupid, but the feeling is meaningful.
Not even close to being able to afford something like BC/LP but I think this sums up the appeal. These brand stories have been around for a while, especially LP. My dad is 70 and if you ask him “hey what’s the best clothing you’ve ever owned,” he will go “ah Loro Piana! Best there is,” despite the fact that he’s owned much bespoke clothing over the years that was arguably better made. Both brands are unattainable for me right now and I currently find them boring. If I had the money to, that might change because by then I’d be boring.I don't think there's any way to compare Cucinelli or Loro Piana to other brands. Not because they're actually superlative in terms of quality or design (the items are often machine-made, and the designs basic). But because they've branded themselves.
I've always been curious as to why Jenna Lyons didn't try and start her own label like Todd Snyder post J.Crew.
The focus here is on womenswear, but I assume the menswear aesthetic will follow along.
Campaign photos are very modern and not very prep/ Americana
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Yea, that's a great series. Another season of Nice, Try is coming out next month, I think.Sidebar: have you listened to her Nice Try! podcast?
Had a similar feeling when I listened to that one at the end of it. I love her storytelling but damn does she give you an existential crisis.
Personally, I wish Frank Muytjens would do his own label. He's always been a stylish dude with good taste. Menswear/ workwear is a pretty crowded space, but I thought he had enough of his own perspective to do something interesting.I've always been curious as to why Jenna Lyons didn't try and start her own label like Todd Snyder post J.Crew.
These super high contrasty Eyetalian fabrics can be reliably found in Cacciopoli,etc books:There is absolutely nothing boring about Cucinelli if you appreciate texture
Factory attached elbow patches are corny. But a bunch of these fabrics are not winning the argument - those contrasty spring-summer things with the white streaks are pretty run of the mill.
This is a brown tweed with a soft handle - this isn't exactly an electric car with a 1000 mile range here
I'll keep my donegals Irish, thank you
Magee has a bunch of suiting donegals, albeit not in this shade. If you actually want MORE texture
Authentic Donegal tweed, dyed, spun, woven and finished in County Donegal, Ireland. Suitable for jackets, coats, furnishing, upholstery and crafts width - approx 150cm weight - 545g/linear meter - 19oz 100% wool, spun, dyed and woven in Donegalmolloy-sons.myshopify.com
has you covered.
Give me 25 years and $250k more a year and then maybe I’ll agree with you. At the moment this all looks like stuff my elderly father would wear.There is absolutely nothing boring about Cucinelli if you appreciate texture
I can’t wait. Avery is a really cool personYea, that's a great series. Another season of Nice, Try is coming out next month, I think.