- Joined
- Apr 10, 2011
- Messages
- 27,320
- Reaction score
- 69,987
I thought you can get BC at under $2k easy, their target audience might not do that, but SFer got to be doing that every day…
all the bespoke I want to try are really expensive these days (Cifonelli, Michael Browne), stick with my RTW on sale strategy …
I don't have an opinion on whether any specific person should buy Cucinelli or Loro Piana. If someone likes this stuff, they should enjoy it. I think this convo started when Blake asked what's the appeal of those brands. Since this is the fashion industry thread, I assume we're talking about people shopping at nearly full retail prices (or, at least, not heavily discounted clothes on eBay).
For people who are sustaining Cucinelli or Loro Piana as clothing companies, I don't understand why they don't go for something else. But to answer Blake's question, I think the value exists outside of the objects themselves -- it's in the marketing, the branding, the identity, the dream, the idea of superlative quality (even if these are just machine-made clothes), etc.