- Oct 22, 2004
- Reaction score
Hard to say. What was the cost of the frames and what was the cost of progressive lenses? Still seems much cheaper than going to your local boutique. Of course, it depends on the quality and/or brand of the lenses, which are expensive.There was a long and interesting discussion of DTC on this thread recently and I wanted to share my recent experience with one of the Godfather DTC brands, Warby Parker. A Warby store opened about 5 min walk from my office recently so I wandered in the other day to buy glasses. I found some titanium frames that I really liked. But after the frames and lenses (progressive), the bill was like $550. This is not a crazy number for glasses from a traditional store but from a DTC disrupter? They are no longer cutting out the middle man. They have swallowed the middle man and his margin. I could have purchased branded glasses made by Luxotica for big fashion or gone to a boutique in Phila and purchased some cool shit from a small eyewear brand for the same or maybe less that included retail margin. There really isn't much disruption anymore. It's now just another branded experience. The experience was good - the store is beautiful, the selection vast, staff well trained, but the value...I'm not seeing it like the Warby of 8 years ago where all glasses were $150, lenses included, or whatever the price was at that time.
Was WP offering progressive lenses 8 years ago? Not sure they were for the $150 all in you reference.