- Jan 30, 2010
- Reaction score
The fast-fashion retailer is returning to its roots with a selection of genuine archival pieces steeped in the store's adventure heritage.
Interesting.... Easy to forget the original vibe/ perspective of Banana Republic and also that Ana Andjelic (who's been writing and talking about brand strategy for a while) is now Banana Republic's chief brand officer. Will be interesting to see how what she's written and talked about takes shape outside of this archive sale.