- Apr 10, 2011
- Reaction score
I mean, it'll definitely have more of an impact than those #menswear collabs because Kanye is clearly a bigger figure than Ovadia & Sons. I just don't think he's going to revive Gap like he revived Adidas.Interesting. I am extrapolating from all these collabs with popular rappers like Travis Scott x McDonalds, which got people to buy McDonalds-branded clothing. People seem to go nuts for these things.
But I guess whether or not the YZY stuff sells out (it almost certainly will) is a different question than whether or not it is going to have a halo effect over Gap as a whole. When Gap did those #menswear collaborations several years back, it didn't really make much of a difference at all. I think this is going to be different, but maybe I am overestimating Kanye's cultural importance.