- Dec 26, 2006
- Reaction score
I hear you man. That is a very different game. I'm talking brand marketing domestically and globally. It's extremely complex process.I'm sure we're talking past each other. I am actually interested in your perspective from the NYC mainstream side of things.
I've mainly done direct response. So my philosophy and background is a little different.
I think we're using the word "simple" differently. I know customer acquisition is difficult.
Maybe a better way to say this is that while the tactics and day-to-day tasks can be complex and difficult, it's conceptually simple.
You need to pay less for a new customer than they will pay you over a reasonable timeframe.
The fact that achieving this goal involves product selection, product creation, testing different ad networks, creative, offer structures (not to mention balancing all that with your technical infrastructure, compliance concerns, payment processing etc) doesn't change the fact that the overall goal is simple.