- Sep 7, 2011
- Reaction score
I'm kinda bizarrely interested in the sweatpants that have the super long drawstrings that go down to your ankles. do you tie them around your waist? maybe a superlong drawstring that ties around your waist is more comfortable than a regular drawstring? is this design so absurd that it is actually amazing??!! Could be a steal at $461 (sale price)!If brands like Fear Of God stopped making thousands of pairs of $1100+ sweatpants every season, they might not need to discount them all to 70% off. (They don't have a fly -- not even a non-functional stitched fly, which I've seen on $19 mall-brand sweatpants.)
I remember Demna declaring at the beginning of Vetements that it never went on sale because it didn't need to. Within 4 years, Vetements clothing was routinely available at 70% off during end-of-season sales. Part of it was probably people getting sick of the Veblen business model, but I have no doubt that another important factor was that there was just too much Vetements clothing and it was priced astronomically (even leaving aside the fact that it was all pretty much grubby printed cotton basics).
Today, there is "too much" expensive clothing in every category.
The discussion about the seasonal schedule, the timing of sales, and the magnitude of discounts a few pages back was interesting, but it seems to have largely ignored this other factor.
Nobody actually needs a $900 dress shirt, let alone at a cost of $900, even if it's one of the rare items that seems to fully justify its price in materials and craftsmanship. And the number of $900+ shirts out there for sale at any given moment is absolutely staggering. (Most of them, needless to say, do not [seem to] fully justify their price; I will never forget a plain men's cotton button-up shirt by Marc Jacobs for $1,100, with no embroidery or details of any kind to explain the cost. The price was like a challenge to the consumer.)
Now repeat the same observation for every other category of menswear, and then repeat it again -- amplified tenfold -- for every category of women's clothing and accessories. Even if you erase all fast fashion from the marketplace, the sheer amount of clothing is numbing. Of course it's never all going to sell at MSRP.
really doubt they make thousands of units per SKU. probably more like hundreds, maybe even as little as 60 to 120 per style/color. there are factories in LA that will do small runs. It seems the pricing of FoG is probably high enough at every level to support smaller runs.