I believe while onlinr shopping is extremely convenient, it won't be enough to provide the immersive experience Did you mean the one near Harvard? Been there, nothing really wows me except the attitude. And I'm definitely not the type of audience anyway. But the history of that shop is rather interesting: http://www.ivy-style.com/a-league-of-his-own-the-andover-shops-charlie-davidson.html And the TripAdvisor effect is very common these days, if not getting worse. Like when I helped my friend to manage his place through Airbnb, we got into some misunderstandings with a lady, then she came back with a horrible and fictious review such as someone on drug had threaten to kill her xyz. The funniest thing was that 2 other women stayed before her while I did not hear from, also jumped on and write reviews mentioning similar things the day after. I checked the cameras and most of their saying were fictional. The platform refused to do anything except letting me to write my responses. It's very strange that certain people are expecting a lot with $40/night, particularly those last minute guests. My friend eventually decided to close down his place and used a management company. While he earns a bit less, the overall cost to consumer certainly has gone up. I also have interesting cs experience dealing with different ethnic groups but it's another story.