- Mar 8, 2002
- Reaction score
Advertising revenues account for the vast majority of a magazine's revenues, though. I'm trying to think of any ad free (or even mostly ad free) magazine that has done well with a broad reach, even pre-internet. The real issue is not that there are too many advertisements - that was a complaint about glossies long before the internet came along and gobbled up their pie - but precisely the opposite, that people just won't pay that much for content, particularly text.I would honestly rather pay more for content that stood out for authenticity and independence of thought from end to end, than something where I get revulsed by the overt consumerism by the mid-point.