Actually, you suffer from a common misconception. What constitutes a good "cut" is highly subjective, although a bad cut is nearly universally recognized. (...) I definitely won't argue with you. I am not an expert on denim fabric itself, I can only tell weight, feel, appearance, and fade/wear. I do know that I've seen Gap denim which looked/felt exactly like APC. I've also seen denim on some Japanese makers which looked completely ordinary, I have no idea how expensive it was to loom but it looked ordinary. Also, I contradicted myself plenty, I said cut is king but then listed all the other reasons why New Standards became popular. Details do make a difference.