Dark marks on Allen Edmonds (first attempt to self-maintenance)

[catalyst22]

I just applied Allen Edmonds Shoe Cream to my two favorite pairs of shoes, one of which I just bought this last week. I rubbed the left shoe with a plain t-shirt to remove any dirt/dust, and applied the shoe cream relatively generously, which I believed to be OK and the shoe actually looks pretty OK to me, even though it still doesn't seem perfect. I forgot to wipe the right shoe of dirt and went right to applying the shoe cream. Again, I used a generous amount but almost from the second I put the cream on, there seemed to be areas that had too much and were darker than others. I applied cream to offset the color differences and now I am afraid I have ruined the shoes.. I am hoping I am wrong. These have been drying for about 2-2.5 hours. Will the marks go away as the cream sets into the leather, as in, they will be gone when I wake up? Otherwise, how do I fix the marks if it is true that they are caused by too much shoe cream?

I put the shoe trees in them to hopefully remove some of the moisture to avoid staining. I really hope this isn't problematic or permanent..

Here are some pictures of the pair I just got (I have worn them twice).





The left shoe looks OK to me, but I'm still worried something is off.



I'm not too sure why that white spot developed on the toe (it looks like a scratch)





This is the shoe I am more worried about:








I feel like the right shoe is unwearabe, particularly as it compares to the other shoe which has hardly any observable marks. Any help would be greatly appreciated.

 

[Shawl Lapel]

It's gonna need time to even out. Use less polish next time.

 

[Murlsquirl]

Welcome to the forum, @catalyst22 . Here are two threads you might be interested in http://www.styleforum.net/t/141581/allen-edmonds-appreciation-thread-reviews-pictures-sizing-etc and http://www.styleforum.net/t/228153/the-official-shoe-care-thread-tutorials-photos-etc