I really have no idea. The outfits don't really wow me, but maybe I'm not their target audience. I really know and care very little about what's going to make the magazine editors go nuts, or what's going to make the typical American want to buy more RL. Keep in mind that SF is like 0.00000000001% of America, which doesn't always share the same aesthetic as the rest of the country. So I don't care for the outfits that much, but from a marketing/branding point of view, I really have no idea and am confident that their judgement is much better than mine.