How do you "know"? Did you go to the washing factory and see? You're obviously not aware that Japan has incredibly strict water reclamation laws and the costs for doing washing in Japan is way higher than other countries because they have to follow strict guidelines set by the central government to protect the environment. To get a distressed look there really isn't all that much water involved anyways. Comparatively there is more done in washing/bleaching fabric which any fabric on the planet goes through before its processed into product. Not to mention all the water thats wasted on processing cotton for denim yarn. It isn't really the distressing thats the problem... FYII really like their denim western shirt and some of the sweaters plus obviously the fleece. I don't love the pre distressed stuff, just because I know that it takes a lot of water consumption to get pants to be like that. For me a brand all about natural dyes should try and be as green as they can, logically there are limits to it too though.