All over the Internet, you can find men (it's almost always men) writing at length that confidence leads to success. In part, it does. But appearance arguably plays a bigger role. (If you look bad enough, you won't be given the chance to verbally express your sureness of self.) The confidence "experts" barely refer to it. Most men keep to themselves the knowledge that their confidence is affected by where they think they rank in facial and bodily attractiveness. Men seem to suspect that how they dress also affects confidence and, to a point, can compensate for unhappiness with other aspects of appearance. If men knew how much clothes and grooming affect confidence and performance, if they were familiar with the research, would that make them care more about how they dress on dates? In daily life? This company's mission is to achieve that (well-dressed men as the rule rather than the exception) on a large scale, and people here seem to want that also, so what do you think?