PairOfDerby's
Senior Member
- Joined
- Dec 15, 2010
- Messages
- 156
- Reaction score
- 153
Couldn't agree more. I love Church's. I have 9 pairs. I hate their social media but it just isn't aimed at me. The Crockett and Jones and Trickers social media influence me more to buy shoes.You'll never sleep if you're worrying about someone being wrong on the internet
Church's is getting more strange over the years. The classic range remains outstanding. They also have an even higher range, I believe called Crown now, that is fantastic but expensive. There are also a lot of sneakers and casual shoes, which is good for some. Also some of their accessories are underrated. They make good ties.
Then there is the weird stuff. Lots of bookbinder finishes, metal studs, non-traditional soles...many fashion-forward looks that are a total miss, to me. It is disappointing that a lot of these items are finished to a lower standard. I get the appeal of multiple price points to attract multiple buyers, but I'm pretty confident now after observing this for 15 years or so that it is reducing the appeal of the brand to many.
I think Church's is also horrible with social media and marketing. If you could into one of their stores in central London, you'll walk out with that classic, English gentleman experience that many like. If you go to their instagram page, you'll think you are looking at a different company. I don't get it.
I can't find anything in any of my pairs to suggest quality is lacking. I'm a traditionalist and I like the classic shoes they produce but their advertising, especially on Instagram could well push people to buy Crockett and Jones, Trickers, even Cheaney....and of course complete plonkers like the ShoeSnob who don't know their arse from their elbow.