I'm interested in a key ring on eBay the seller says is chrome. I'm wondering and inquired if he or she is certain it is, indeed, chrome. Someone with the London retailer/designer told me his company has not made key rings since 2006, and many of their current cufflinks, which they are famous for, are lableled by the company as rhodium. What's your experience been with chrome or chrome vs. rhodium (or rhodium plated?) for jewelry? Of course, this is not exactly jewelry but a key ring that will hold many keys and be kept in a pocket much of the time. How might it be for scratches, dents, discoloration? I know it didn't take much for keys to mark up a sterling silver key ring's ring.