It depends on your need/value. Even their "fitted" shirts are not going to be as close to the body as most people would consider "fitted," so if you're looking for a genuinely slim shirt, that's probably not it. But $50; I mean, you can do better, but not often from a full retail establishment. I like that you can specify pocket or no, and double or button cuff, all in the same patterns/collars. Also, v. important, make certain they're not charging you VAT.