Cars We Drive!

Discussion in 'Fine Living, Home, Design & Auto' started by Bert1568, Jul 18, 2006.

  1. Blackhood

    Blackhood Senior member

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    It is more to do with long term branding. They are saddled with a reputation that says the cars are delicate flowers, in need of constant care. By offering the 7 year warranty they are trying to make be people more brand confident. I suppose they are going after the MB AMG customer, who wants German engineering in their super car.
     


  2. Find Finn

    Find Finn Senior member

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    I think you can add european and north american sales number on top of that.

    I think most new Ferraris go to Asia(China) or the middle east, where money doesn't matter and mechanics wages are minute compared to Europe.
     


  3. Blackhood

    Blackhood Senior member

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    There is probably also an element of competing with their now VAG-owned Labor rivals. They probably don't want to risk being perceived as a small-time operation now that the "passionate but tempromental Italian village manufacturer" niche has closed down.
     


  4. SomethingWitty

    SomethingWitty Senior member

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    There isn't a lot left in the current Ferraris that had previously contributed to the reputation the older cars had for being unreliable and expensive to maintain. The maintenance program essentially covers oil and fluid changes and brake pads. There are no clutches to worry about, no belts, and very (very) few cars will have to worry about the ceramic discs needing replacement. They've engineered (most of) the maintenance out of the cars...

    It's clever marketing, but Ferrari really isn't stepping up to the plate like it would first seem. If they offered this on the F355, then I'd be impressed...
     
    Last edited: Oct 31, 2013


  5. Piobaire

    Piobaire Not left of center?

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    This thread has actually made me less interested in cars.
     


  6. GreenFrog

    GreenFrog Senior member

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    May I interest you in a ZHP?

    Edit: It comes with a 1-year un-bannable account at DU.
     
    Last edited: Oct 31, 2013


  7. Piobaire

    Piobaire Not left of center?

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    You actually at least talk about....the car you drive.
     


  8. GreenFrog

    GreenFrog Senior member

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    But at the same time, we can't only talk about the cars we drive.

    I appreciate the commentary everyone else comes up with in regards to other manufacturers and car models. Otherwise, the thread would get stale very, very quickly.

    And it's not like there are a lot of members here who have really exciting exotics or anything.
     


  9. Blackhood

    Blackhood Senior member

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    This is precisely the point; they haven't done anything much outside of dolloping a few globules of "peace of mind" on their future customers. It is a nice nod to modernising their branding efforts though, there is only so far a brand can trade on heritage in a premium market spot and "last a lifetime" angle is being heavily utilised (by people like Patek Philipe, Hermes, Rolls Royce et al).
     


  10. Piobaire

    Piobaire Not left of center?

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    It's more the commentary. Many of the cars talked about are very fine cars, cars I would love to own, but they get run down by people I think that are without cars or drive modest ones. Each to his own but it sometimes gets like the 90lbs weakling commenting on a Mr. Universe contender than his calves look a little weak. Could just be the mood I'm in too.
     


  11. whiteslashasian

    whiteslashasian Senior member

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    Everyone has an opinion. Only you get to choose which to give credence to.

    I've lately been reading up on car detailing and it's been consuming me. My car has a fair number of rock chips on the front bumper so I'm going to get that and the rear resprayed in the spring.

    I've begun to amass a lot of products: compounds, polishes, clay, quick detailer, foam gun, Dual Action polisher, backing plate, microfiber and foam pads, leather cleaner, vinyl and trim protectant (303), glass cleaner and treatment, tons of microfiber cloths,along with all the various brushes and tools necessary to clean and apply products. It's quite like caring for suits and shoes, if even more OCD/anal.

    I'm reading up on (semi) permanent coatings, the latest being Pinnacle Black Label Diamond paint coating. Claims of 3 years of protection, greater than that of even EXO, CQuartz or Opti-Coat.

    It gets pretty intense... I'll probably practice compounding and polishing on family member cars which are generally pretty neglected outside from a dozen or so touchless or home hand washes a year. Then move onto my car after the bumpers have been re-sprayed.
     
    Last edited: Oct 31, 2013


  12. Find Finn

    Find Finn Senior member

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    Porsche has leaked videos of macan, looks nice.
     


  13. UnFacconable

    UnFacconable Senior member

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    I'm glad to hear that I'm not the only one who is refraining from fantasizing about buying ferraris because they're ugly. For what it's worth, I'm also staying away from theoretically purchasing $10 million plus homes because they don't meet my honest living requirements and I wouldn't even talk to supermodels, should I come into contact with one, because they frankly aren't that good looking. Finally, I thought about doing some space tourism at some point, but since going to the moon is not yet possible, I don't really see the point and have taken it off my pretend bucket list.
     
    Last edited: Oct 31, 2013


  14. HRoi

    HRoi Senior member

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    Man, are you sure you want to go down this rabbit hole? I have, would not recommend
     
    Last edited: Oct 31, 2013


  15. GreenFrog

    GreenFrog Senior member

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    Car detailing is a bitch.
     


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