- Nov 21, 2008
- Reaction score
Truck buyers have to have the highest brand loyalty in the industry. I wonder how that came about.I don't think Elon understands that truck buyers know what they want and that has been an F-150 for a decade or two. The only way those buyers would even look towards a Tesla would be to undercut the price which he can't do. Plus he can't call it the King Ranch.