Thanks for expanding, true there are purer cars like porsches, lotus etc so that is obviously not the only consideration when it comes to choosing a bimmer and it's not to say all bimmer drivers are car guys. However, I have never known a guy who values the driving experience from a performance and feel dynamic to choose an audi or mb over bmw. Audi is the perfect alternative for those who don't want to fall into the bmw or merc stereotype, they want something different yet nice at the same time. They're somewhat like hipsters in that they don't realize by doing this they are all alike, which is why they're so easy to peg lol. They tend to be creative types, most of my cousin's friends from art center drive audis. After owning an audi (which is usually their first nice car), they suddenly take a more active interest in cars sup kunk. I can agree with this. If I had only one car, then it would be BMW.