I'm looking for some insights into the field of marketing. I'm in my 2nd year of studying marketing at an (!) undergrad bschool. Absolutely love it. However, I often worry about the fact that it is a "fallback" major for many people. Many don't share the same passion for the major as I do, to say the least. For those with experience, what are the most important characteristics to have to become successful in the field? Is there any advice you can give to someone entering the field? What can I do to stand out from the others in my graduating class/entering the field? What is your personal experience with the profession? I'll probably come up with a few more questions to ask, but that's all I have for now.