One of the advertising agencies I used to work at insisted on putting these kinds of thigs in their presentations. I always felt it was a sign of someone who doesn't know what he's talking about - if you can't convince them, confuse them. Endless charts that mean nothing are another. Some of my favourites: 360 Brand Activation Holistic Approach Web 2.0 (even a simple microsite was "Web 2.0") Through The Line This is fun: http://www.dack.com/web/bullshit.html disintermediate dynamic initiatives!!!!