Buzz Words that are annoying

Discussion in 'General Chat' started by odoreater, May 6, 2008.

  1. Fuuma

    Fuuma Franchouillard Modasse

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    One of the advertising agencies I used to work at insisted on putting these kinds of thigs in their presentations. I always felt it was a sign of someone who doesn't know what he's talking about - if you can't convince them, confuse them. Endless charts that mean nothing are another.

    Some of my favourites:
    360
    Brand Activation
    Holistic Approach
    Web 2.0 (even a simple microsite was "Web 2.0")
    Through The Line

    This is fun:
    http://www.dack.com/web/bullshit.html


    disintermediate dynamic initiatives!!!!
     
  2. Fuuma

    Fuuma Franchouillard Modasse

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    Oenophile; I've never met one who wasn't an alcoholic (not that there's anything wrong with that); can't we just call them classy boozers?
     
  3. matadorpoeta

    matadorpoeta Senior member

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    i have no problem with 'holistic approach' unless someone has an easier way of expressing the same concept.
     
  4. Fuuma

    Fuuma Franchouillard Modasse

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    i have no problem with 'holistic approach' unless someone has an easier way of expressing the same concept.

    What do you mean by it though, people usually want to say a systemic approach should be used and that's slightly different...
     
  5. Matt

    Matt [email protected]

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    One of the advertising agencies I used to work at insisted on putting these kinds of thigs in their presentations. I always felt it was a sign of someone who doesn't know what he's talking about - if you can't convince them, confuse them. Endless charts that mean nothing are another.

    Some of my favourites:
    360
    Brand Activation
    Holistic Approach
    Web 2.0 (even a simple microsite was "Web 2.0")
    Through The Line

    This is fun:
    http://www.dack.com/web/bullshit.html


    Welcome to Ogilvy, can I take your order please?
     
  6. Coho

    Coho Senior member

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    anything off of Napoleon Dynamite is fucking annoying.
     
  7. Huntsman

    Huntsman Senior member

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    Oenophile; I've never met one who wasn't an alcoholic (not that there's anything wrong with that); can't we just call them classy boozers?
    Fuuma...Huntsman. Huntsman...Fuuma. That's settled, then. ~ Huntsman
     
  8. michaeljkrell

    michaeljkrell Senior member

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    Employee Empowerment
    Associates (instead of employees)
    Going Green
     
  9. LabelKing

    LabelKing Senior member

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    Affordable luxury.
    Faux.
     
  10. jkennett

    jkennett Senior member

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    I absolutely despise the word "kudos".

    Also, I had a run-in with the whole no "to be" verbs... In fact, my whole freshman year of high school you would get an F for any paper with "am, is, are, was, were, be, been, being" in it. I think it had something to do with Strunk and White's Elements of Style, as it was issued for us to use for all four years.
     
  11. appolyon

    appolyon Senior member

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    Also, I had a run-in with the whole no "to be" verbs... In fact, my whole freshman year of high school you would get an F for any paper with "am, is, are, was, were, be, been, being" in it. I think it had something to do with Strunk and White's Elements of Style, as it was issued for us to use for all four years.

    Can someone clarify this rule for me as I'm not sure I understand?
     
  12. Alter

    Alter Senior member

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    Can someone clarify this rule for me as I'm not sure I understand?

    Clarification of this rule would allow for easier understanding?
     
  13. appolyon

    appolyon Senior member

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    May not allow for easier understanding but it allows for understanding nevertheless.

    Clarification of this rule would allow for easier understanding?
     
  14. jkennett

    jkennett Senior member

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    Can someone clarify this rule for me as I'm not sure I understand?
    I believe the purpose is to eliminate any "passive" style from your writing... Eliminating "to be" verbs supposedly does that. Google yielded this: Passive: The advertisement was produced by the marketing firm. Active: The marketing firm produced the advertisement. http://www.jjuriaan.com/Stylistic_Writing.htm http://www.trans4mind.com/personal_d...KensEPrime.htm I don't really agree with most of the stuff on that second link. Really, I think it's just an exercise to force students to stretch their active verb vocabulary.
     
  15. appolyon

    appolyon Senior member

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    I believe the purpose is to eliminate any "passive" style from your writing... Eliminating "to be" verbs supposedly does that. Google yielded this:
    Passive: The advertisement was produced by the marketing firm.
    Active: The marketing firm produced the advertisement.
    http://www.jjuriaan.com/Stylistic_Writing.htm
    http://www.trans4mind.com/personal_d...KensEPrime.htm


    Thanks!

    Clarification of this rule would allow for easier understanding?

    Now I get it! [​IMG]
     

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