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Buzz Words that are annoying

Discussion in 'General Chat' started by odoreater, May 6, 2008.

  1. Fuuma

    Fuuma Senior member

    Messages:
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    One of the advertising agencies I used to work at insisted on putting these kinds of thigs in their presentations. I always felt it was a sign of someone who doesn't know what he's talking about - if you can't convince them, confuse them. Endless charts that mean nothing are another.

    Some of my favourites:
    360
    Brand Activation
    Holistic Approach
    Web 2.0 (even a simple microsite was "Web 2.0")
    Through The Line

    This is fun:
    http://www.dack.com/web/bullshit.html


    disintermediate dynamic initiatives!!!!
     
  2. Fuuma

    Fuuma Senior member

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    Oenophile; I've never met one who wasn't an alcoholic (not that there's anything wrong with that); can't we just call them classy boozers?
     
  3. matadorpoeta

    matadorpoeta Senior member

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    i have no problem with 'holistic approach' unless someone has an easier way of expressing the same concept.
     
  4. Fuuma

    Fuuma Senior member

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    Dec 20, 2004
    i have no problem with 'holistic approach' unless someone has an easier way of expressing the same concept.

    What do you mean by it though, people usually want to say a systemic approach should be used and that's slightly different...
     
  5. Matt

    Matt Senior member

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    Sunny Saigon
    One of the advertising agencies I used to work at insisted on putting these kinds of thigs in their presentations. I always felt it was a sign of someone who doesn't know what he's talking about - if you can't convince them, confuse them. Endless charts that mean nothing are another.

    Some of my favourites:
    360
    Brand Activation
    Holistic Approach
    Web 2.0 (even a simple microsite was "Web 2.0")
    Through The Line

    This is fun:
    http://www.dack.com/web/bullshit.html


    Welcome to Ogilvy, can I take your order please?
     
  6. Coho

    Coho Senior member

    Messages:
    2,655
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    Nov 23, 2007
    anything off of Napoleon Dynamite is fucking annoying.
     
  7. Huntsman

    Huntsman Senior member

    Messages:
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    Jul 3, 2004
    Oenophile; I've never met one who wasn't an alcoholic (not that there's anything wrong with that); can't we just call them classy boozers?
    Fuuma...Huntsman. Huntsman...Fuuma. That's settled, then. ~ Huntsman
     
  8. michaeljkrell

    michaeljkrell Senior member

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    Omaha
    Employee Empowerment
    Associates (instead of employees)
    Going Green
     
  9. LabelKing

    LabelKing Senior member

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    Affordable luxury.
    Faux.
     
  10. jkennett

    jkennett Senior member

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    east coast to west and back to east. currently res
    I absolutely despise the word "kudos".

    Also, I had a run-in with the whole no "to be" verbs... In fact, my whole freshman year of high school you would get an F for any paper with "am, is, are, was, were, be, been, being" in it. I think it had something to do with Strunk and White's Elements of Style, as it was issued for us to use for all four years.
     
  11. appolyon

    appolyon Senior member

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    Also, I had a run-in with the whole no "to be" verbs... In fact, my whole freshman year of high school you would get an F for any paper with "am, is, are, was, were, be, been, being" in it. I think it had something to do with Strunk and White's Elements of Style, as it was issued for us to use for all four years.

    Can someone clarify this rule for me as I'm not sure I understand?
     
  12. Alter

    Alter Senior member

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    Can someone clarify this rule for me as I'm not sure I understand?

    Clarification of this rule would allow for easier understanding?
     
  13. appolyon

    appolyon Senior member

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    May not allow for easier understanding but it allows for understanding nevertheless.

    Clarification of this rule would allow for easier understanding?
     
  14. jkennett

    jkennett Senior member

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    east coast to west and back to east. currently res
    Can someone clarify this rule for me as I'm not sure I understand?
    I believe the purpose is to eliminate any "passive" style from your writing... Eliminating "to be" verbs supposedly does that. Google yielded this: Passive: The advertisement was produced by the marketing firm. Active: The marketing firm produced the advertisement. http://www.jjuriaan.com/Stylistic_Writing.htm http://www.trans4mind.com/personal_d...KensEPrime.htm I don't really agree with most of the stuff on that second link. Really, I think it's just an exercise to force students to stretch their active verb vocabulary.
     
  15. appolyon

    appolyon Senior member

    Messages:
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    Location:
    Melbourne
    I believe the purpose is to eliminate any "passive" style from your writing... Eliminating "to be" verbs supposedly does that. Google yielded this:
    Passive: The advertisement was produced by the marketing firm.
    Active: The marketing firm produced the advertisement.
    http://www.jjuriaan.com/Stylistic_Writing.htm
    http://www.trans4mind.com/personal_d...KensEPrime.htm


    Thanks!

    Clarification of this rule would allow for easier understanding?

    Now I get it! [​IMG]
     
  16. LabelKing

    LabelKing Senior member

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    It seems to me that most of these verbal abortions are popular among 30-somethings. If there's one group less likable than 30-somethings one would have to invent it. At least with teenagers you get existential angst.
     
  17. juniper

    juniper Senior member

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    Not entirely on topic, but Americans who say "second of all".

    Repeat after me: First of all, secondly, thirdly,.......,last of all.
     
  18. j

    j Senior member Admin

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    Fora, I don't care how correct it is.

    Especially when it's used incorrectly. In fact, any overly-Latin word used incorrectly, or any "fancy" form of a word used incorrectly. Like "whom" where "who" is correct, etc. I'm getting off the buzzword track though.

    Personally, "leverage" (is that even a verb?) has got to be one of the worst.
     
  19. LabelKing

    LabelKing Senior member

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    I get mailings for the San Francisco Symphony. Its conductor is Michael Tilson Thomas; however, they style it as MTT. You should hear it used in a conversation.
     
  20. acidboy

    acidboy Senior member

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    "Buzzwords"
     

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