If considering something small like a tie, $23.50 for an international Priority Mail small flat rate box really does seem like a good deal. I think the USPS Express equivalent would be around $50 for a standard-discounted shipper? I actually never even considered first class, whether it was because I read some horror stories, or like the peace of mind of 6-10 business day estimate for priority, I'm not sure, but that would be even cheaper at $12ish I believe. I also transitioned from a flat international rate to a varied/calculated rate right within ebay. This seems to protect me as a seller from accidentally eating a shipping discrepancy that outweighs my profit. I also found an option when I did a mass international shipping revision to add an automatic handling charge. So, when William from England calculates the tie it displays as $26.50 instead of $23.50. I should probably decrease this to $2, rather than $3, but regardless, it is a nice feature. A recent poster mentioned he stopped offering international shipping because he is a smaller time seller. To me, it has nothing to do with the frequency of sale, but rather, opening up a wealth of additional consumers. I recently bought 5 pairs of Breather ET Wrights from a thrift for around $4 each. A single Japanese customer bought 3 pairs for $25, $27, and $75. The other 2 pair continue to be re-listed. I may have missed out on a near instant $100 in profit if I did not have the international shipping option. Being a small timer myself, this was a huge success. Last, but definitely not least, if you opt to identify a flat rate, be sure you are basing it on your actual costs, not what others tend to charge. When I first setup shop I checked out a bunch of well respected sellers, chose a common flat rate, and quickly realized I do not have anywhere near the shipping discounts that they have! On one hand, I'd like to offer all shipping options, and let the buyer choose, but on the other hand, I'd like to determine what I am comfortable with, and then the buyer can decide before bidding if they agree to pay the stated rate with the stated service. Maybe express only is comfortable for you (not directed at anyone in particular) and if so, those are your terms!