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This is what is known as brand dilution. BB has done way too much of it the past number of years.
This is what is known as brand dilution. BB has done way too much of it the past number of years.
The problem is they don't seperate their different "brands" in the same way RL does. The logo hoodie and the 3K suit are both in the minds of consumers Brooks Brothers. There needs to be a more substantial differentiation of product lines so that the low end products don't drag down the reputation of high end products.
What's with the dude wearing flip-flops, shorts, and a freaking hoodie?!?! Summers at the beach in Maine?
What's with the dude wearing flip-flops, shorts, and a freaking hoodie?!?! Summers at the beach in Maine?
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Precisely. For years I avoided the BB main stores because I had seen the pure crap onto which they had allowed the BB label to be pasted in the BB outlets, with which I did not wish to be associated. Huffily, AEP