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Brioni to sell 25% stake

itsstillmatt

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Originally Posted by The_Foxx
interestin. a sign of the times in the current economy, maybe, where sellers of luxury items may not be making their sales numbers as projected. however, i've found recent brioni items to be an improvement in quality over the past few years, with more visible handwork in the chest/ behind the lapels, etc. in their latest model. I think the more they go after kiton customers, the more they will try to step it up in perceived quality of make.

I just wish they'd change their dumb advertising campaign, and go back to the way they did it in the 80's and 90's.

The make is the same as Kiton, and has been forever. If you can see more puckering under the lapels, then they are doing a worse job by machine, not doing it by hand. Not that it matters.
 

The_Foxx

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Originally Posted by iammatt
The make is the same as Kiton, and has been forever. If you can see more puckering under the lapels, then they are doing a worse job by machine, not doing it by hand. Not that it matters.

no, not puckering-- the new chest stitches on their latest model, visible under the lapels. I posted photos not long ago, i think you responded to that one with info to explain what I was looking at/ this method of manufacture. Although the level of make for kiton and brioni might be the same, I think Brioni doesn't advertise the same level of artistry (or whatever they'd like to call this) that kiton uses to attract their customer base. I figured the newest line of Brioni was meant to get some of kiton's biz.

speaking of Brioni, can someone give us a translation of this interview of Brioni CEO on youtube?

 

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