Today I went to a local shop and had a look at a Brioni shirt. As far as construction and fabric go it was similar to my Tyrwhitt 180s shirt (could this be true - please comment). I was slightly horrified by the price: 600 Swiss Francs ($490) . For the Tyrwhitt shirt I paid $90. My question is: For how much do these Brioni shirts are being sold in cities where retail prices are not bordering on the insane?