It seems SF's view is their marketing campaign is too much (i.e. they have one). Someone posted a beautiful pair of Westons in the shoe porn thread a few months back. I have a friend who swears by Westons, but he did have have one pair's sole crack in half. That was a bit weird. I have posted about this a few times. I find the construction is the same and the soles wear better. The biggest difference is that Weston upper leather starts out stiff and dry and smells a little funny. It breaks in and softens to a beautiful feel and patina that I prefer to the EG equivalent (I have no experience with Lobb). Weston shpes also seem a little lighter than EG in the same way bespoke does, but to a lesser degree.