We always here about brands cutting corners on quality to slash prices and prop up margins. How many brands have you encountered that have actually increased product quality over time? I purchased my first Eton shirt in about 2 years today. I was ironing it (since I don't trust non-iron anything) and was pleasantly surprised to discover that they've switched over to single-needle tailoring as opposed to the lower quality double-stitch. I've also heard Coppley's website claim that they're making strides in quality and catching up to Italian companies like Canali, but I can't comment on how accurate that is since I'm not an expert on suit construction.