I have yet to taste Beam. I have tried a lot of the small batch bourbons from the Beam distillery (Booker's, Baker's, Basil Hayden) and they are amongst my favorites, but have never tried plain Jim Beam. I hadn't either until a week or two ago when I visited my parents. Some neighbors brought over a bottle of Beam that had been around since the 70s! I gave it a whirl and though it was pretty good. Not great, but good. I have no idea if the age had anything to do with it, but still.