"Borelli" Shoes?

Discussion in 'Classic Menswear' started by Spencer Young, Apr 6, 2007.

  1. Spencer Young

    Spencer Young Senior member

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    My coworker accidentally left his dress shoes at home when we were travelling to the client site. He ran to a shoe store and bought a pair of... "Borelli" loafers. He was excited that he found a throwaway pair for $20. I was amused that an ultra-low-end shoe would (approximately) take the name of a brand on the opposite end of the market.

    For your consideration and disgust I present to you all:

    http://www.rackroomshoes.com/categor...&brand=Borelli
     
  2. darkoak

    darkoak Senior member

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    The "high end" ones have two 'r's - Borrelli.
     
  3. GQgeek

    GQgeek Senior member

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    The "high end" ones have two 'r's - Borrelli.

    Ya but it's the same thing microsoft fights all the time with microsoft vs. mikrosoft, etc. If the low-end borelli were to ever become widespread, it would cheapen the brand imo. I know I don't want people with $40 shoes walking around claiming to own borrelli products. :p
     
  4. lee_44106

    lee_44106 Senior member

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    Ya but it's the same thing microsoft fights all the time with microsoft vs. mikrosoft, etc. If the low-end borelli were to ever become widespread, it would cheapen the brand imo. I know I don't want people with $40 shoes walking around claiming to own borrelli products. :p


    Why? Is it because, in that case, one would not be able to feel a sense of superiority knowing that some bum is wearing a knockoff?
     
  5. Spencer Young

    Spencer Young Senior member

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    Why? Is it because, in that case, one would not be able to feel a sense of superiority knowing that some bum is wearing a knockoff?

    Does it qualify as a knockoff? I'm interested in everyone's opinion on this matter. Let's say there are two scenarios:

    1. Borrelli sells shoes and other items based on the founder's last name. Some marketers know of the brand and give their shoes a similar name.
    2. Borrelli sells shoes and other items based on the founder's last name. Some marketers have never heard of Borrelli and decide that "Borelli" sounds like a good Italian name for their shoes.

    Is your opinion different in the two scenarios?
     
  6. well-kept

    well-kept Senior member

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    "Not Your Father's Oldsmobille."
     
  7. GQgeek

    GQgeek Senior member

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    Does it qualify as a knockoff? I'm interested in everyone's opinion on this matter. Let's say there are two scenarios:

    1. Borrelli sells shoes and other items based on the founder's last name. Some marketers know of the brand and give their shoes a similar name.
    2. Borrelli sells shoes and other items based on the founder's last name. Some marketers have never heard of Borrelli and decide that "Borelli" sounds like a good Italian name for their shoes.

    Is your opinion different in the two scenarios?


    If you're doing branding for a company, isn't it standard protocol to do some research before you go with a name? If you search for borelli on google, you get sf links, a best of ny guide, etc. 1 minute of reading would have made them aware of the borrelli that we know.
     
  8. Style_Deficit

    Style_Deficit Well-Known Member

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    Germany's largest high-street shoe retailer is called Deichmann.

    Their "premium" brand is - IMO blatantly misleadingly - called "Borelli".

    Some examples can be seen on this page: http://shop.deichmann.com/is-bin/INT...kAAADjl_cquIbd


    Granted, they're Goodyear welted and certainly "somewhat" better quality than the usual crap this chain sells. They even come with a black cloth bag with "Borelli" printed on it. How's that for pretentious?

    They retail for approx. 40-50 € (what's that in USD? maybe $40?).
     
  9. johnnyblazini

    johnnyblazini Senior member

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    Its not impossible that its a coincidence.
     
  10. Faded501s

    Faded501s Senior member

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    I hate all the confusion caused by marketing. Some stuff you can call misleading and some stuff is just outright lies. The whole "Borelli" vs "Borrelli" is pretty blatant IMHO. I think I see this more in fashion than anywhere else. [​IMG]
     

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