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Blackberry Playbook

Discussion in 'Fine Living, Home, Design & Auto' started by AR_Six, Mar 22, 2011.

  1. Blackhood

    Blackhood Senior member

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    Maybe someone should tell RIM's marketing department that the Playbook tablet is better designed for corporate and enterprise use.


    http://us.blackberry.com/ The Blackberry front page as it appears at the moment. 'It's game on', 'awesome web, gaming, video experience'. The screen shows the thing playing a racing game. A direct link for consumers to buy the thing from Best Buy. Even the name 'Playbook' sounds like the Sony games consoles, as someone else has already pointed out.

    Seems to me that RIM is heavily marketing the Playbook as a consumer, gaming and entertainment device, to go head-to-head with things like the iPad, Galaxy Tab, Sony PSP and Nintendo DS(whatever). Its dependance on another Blackberry device and Blackberry subscription makes it a complete fail for consumer web, e-mail, gaming and entertainment purposes.


    Thats because corporate customers already know/use/like blackberry. A Businessman spends his entire day looking at something and considering how he can use it to his advantage. He knows that the Playbook does and how it will help.

    A consumer on the other hand needs to be spoon fed information, and convincing why he should by this when all his friends have an iPad.

    As a result the Ad budget goes to converting consumer users who might want it, because business users are already going to buy it regardless of advertising.
     
  2. Eustace Tilley

    Eustace Tilley Senior member

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    Thats because corporate customers already know/use/like blackberry. A Businessman spends his entire day looking at something and considering how he can use it to his advantage. He knows that the Playbook does and how it will help.

    A consumer on the other hand needs to be spoon fed information, and convincing why he should by this when all his friends have an iPad.

    As a result the Ad budget goes to converting consumer users who might want it, because business users are already going to buy it regardless of advertising.


    Exactly. People here act as if the guys at RIM are complete retards who haven't thought through their strategy.
     
  3. TRINI

    TRINI Senior member

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    Exactly. People here act as if the guys at RIM are complete retards who haven't thought through their strategy.

    Sometimes I wonder though....
     
  4. AR_Six

    AR_Six Senior member

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    Exactly. People here act as if the guys at RIM are complete retards who haven't thought through their strategy.
    Given how useless this first generation is to me, and the fact that they've already said "we'll put phone capability in later", I am not sure they're not. Why would you undercut this launch by making it a 2 stage process where the real deal drops later in the year.
     
  5. Blackhood

    Blackhood Senior member

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    My father is buying 10 for his staff to use as presentation devices. They don't need Phone capability or anything more than a few basics really. I would assume that many people are in this boat.

    They might sell 500 000 units in the first 6 months. By the time they release stage two a significant portion of those people will upgrade because (1) they realised the basic one wasn't good enough or (2) Their social/economic status tells them that they need the newest version of any device they own.

    They've essentially said "Hey, want a product 6 months early and are dumb enough to pay for it? Hand over the cash. In 6 months time we'll bring out a "full fat" product that you'll buy anyway!"
     
  6. the shah

    the shah Senior member

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    almost every company does that, others just aren't dumb enough to say so publicly.
     
  7. AR_Six

    AR_Six Senior member

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    It just seems to me like it steals a lot of their thunder to do it this way.
     
  8. MikeDT

    MikeDT Senior member

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    Sometimes I wonder though....
    I wonder as well. RIM are selling these devices to the ordinary consumer. The scenario is consumer buys it from Best Buy, RadioShack, PC World or whatever, takes it home, finds out it can't do email etc, without another Blackberry device and subscription. Playbook is promptly returned for a refund or exchanged for another tablet without such restrictions. BTW if I actually wanted a tablet. The Playbook not even an option for me, as China Unicom's Blackberry service is extremely expensive and subject to a long contract. The iPad or Galaxy Tab on the other hand are.
     
  9. the shah

    the shah Senior member

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    It just seems to me like it steals a lot of their thunder to do it this way.

    don't worry, the blackberry storm 3 is coming [​IMG]
     
  10. Rambo

    Rambo Senior member

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    Why wouldn't you want phone capability on this? All you'd have to do is pair it with a bluetooth headset and you could leave it on the table to surf the web while you made calls with it. Seems like a win-win.
     
  11. GQgeek

    GQgeek Senior member

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    Why wouldn't you want phone capability on this? All you'd have to do is pair it with a bluetooth headset and you could leave it on the table to surf the web while you made calls with it. Seems like a win-win.
    Because people that use bluetooth headsets in public are assholes.
     
  12. Dakota rube

    Dakota rube Senior member

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    Because people that use bluetooth headsets in public are assholes.

    For the first time in a long time, I find myself in complete agreement with you. [​IMG]
     
  13. GQgeek

    GQgeek Senior member

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    For the first time in a long time, I find myself in complete agreement with you. [​IMG]

    Heh... Here you go:

    IMPORTANT NOTICE: No media files are hosted on these forums. By clicking the link below you agree to view content from an external website. We can not be held responsible for the suitability or legality of this material. If the video does not play, wait a minute or try again later. I AGREE

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  14. Rambo

    Rambo Senior member

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    Because people that use bluetooth headsets in public are assholes.
    Etiquitte and functionality are two completely different things. I don't like public bluetooth users either but if you were sitting at home surfing the web and a call came in, why the hell not?
     
  15. the shah

    the shah Senior member

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    who is even arguing against phone capability ?
     
  16. eg1

    eg1 Senior member

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    I don't need it to be a phone. I am not sure that I would even use it as one were it possible.
     
  17. ter1413

    ter1413 Senior member

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    Because people that use bluetooth headsets in public are assholes.

    this^^.
    but it should still have the functionality.
     
  18. GQgeek

    GQgeek Senior member

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    Etiquitte and functionality are two completely different things. I don't like public bluetooth users either but if you were sitting at home surfing the web and a call came in, why the hell not?
    that's why i said in public. If you're in your car, a private office or your own house, what do I care?
     
  19. AR_Six

    AR_Six Senior member

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    Heh... Here you go:
    It's awesome that it's Ari Gold. I don't really see a lot of people using bluetooth headsets but I really don't give a fuck, honestly. I don't see why it's annoying, what's the difference between holding a phone up to your ear and talking in public vs. not holding a phone up to your ear and talking in public.
    who is even arguing against phone capability ?
    A couple of people on the first page, ie "you don't want to make calls on that thing", Dis referenced some dude with a galaxy tab...
     
  20. Pilot

    Pilot Senior member

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    It's awesome that it's Ari Gold. I don't really see a lot of people using bluetooth headsets but I really don't give a fuck, honestly. I don't see why it's annoying, what's the difference between holding a phone up to your ear and talking in public vs. not holding a phone up to your ear and talking in public.


    Because it makes things awkward when you start talking back to them and then you see the earpiece.
     

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