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best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. Tokyo Slim

    Tokyo Slim Senior member

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    This revulsion of Starbucks fascinates me. If you don't like their coffee don't go there. But clearly other people do like it. You act as if they are coming into new markets and torching their competitors' shops. bob
    I think the main problem I have with Starbucks is as I stated before, the oversaturation of the market. Less than half a mile from my house, there is a strip mall with perhaps 12 stores facing the street. Two of them are Starbucks. That seems a bit much. I also get irritated at the people who proudly order the most extravagent and complex coffee drink they can think of. Half-caf skinny Double Mocha Tall Extra Squirt of Chocolate Lots of Whipped Cream No Lid Two Stir Straws Extra TLC NonFat Milk at 160 Degrees Shaken Not Stirred To Go with a demitasse of soy. (BTW I know someone who orders this, he has it printed on his business card to expedite the ordering process, I think its mostly a joke, but he drinks like four or five a week...) Starbucks makes a decent sweet drink IIRC, but their straight espresso always tastes burnt. I can't bring myself to drink a caramel macchiato, so I usually get straight shots or americanos, and they usually aren't very good. This is why I only go to Starbucks once or twice a year, if that. Back on track, I really like the logo.
     
  2. LabelKing

    LabelKing Senior member

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    What is a frapuchino?

    Why is it considered stylish for high school/college students to sit in a Starbucks?

    Why is it considered "intellectual?"
     
  3. Nantucket Red

    Nantucket Red Senior member

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    What is a frapuchino?

    Why is it considered stylish for high school/college students to sit in a Starbucks?

    Why is it considered "intellectual?"


    Ask the oracle.

    [​IMG]
     
  4. tiger02

    tiger02 Senior member

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    Why is it considered "intellectual?"
    It's not so much the sitting in Starbucks, as it is the meeting professors or working on group projects or having random conversations with a stranger who is probably more intelligent than you. My small college town had two small local coffeeshops, one with that kind of vibrant culture and one where you could go and sit in quiet with a good coffee. Starbucks came senior year and I was gratified to see that they stole zero business from the local places.

    Tom
     
  5. Thracozaag

    Thracozaag Senior member

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    This revulsion of Starbucks fascinates me. If you don't like their coffee don't go there. But clearly other people do like it. You act as if they are coming into new markets and torching their competitors' shops.

    bob


    The practically do that, from what I've noticed in several cities.

    koji
     
  6. imageWIS

    imageWIS Senior member

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    The practically do that, from what I've noticed in several cities.

    koji


    Starbucks: the Wal-Mart of coffee.

    Jon.
     
  7. Brian SD

    Brian SD Senior member

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    Starbucks' appeal and focal point of their aesthetic is that *every* Starbucks, *everywhere* you go looks exactly the same. The furniture, the music, the "art," and everything about it is the same from place to place. They want it to feel like a second home, something extremely familiar. That is also why no matter what you order, they will never say "no." Ask for the craziest thing and they'll give it to you. They're told to never, ever say "no" to a customer.

    This is what keeps a good chunk of their customers. You can expect the same thing every time, whether you're in Chicago or Florida or DC or Utah.

    I hate Starbucks as a business. They are way oversaturated in the market, as Tokyo pointed out. They're EVERYWHERE. However, that doesn't discount the fact that you aren't forced to buy their coffee and stop patronizing the local specialty coffee houses. So if you're sick of them, don't blame Starbucks, blame the people who buy their drinks.

    Luckily for them, that horrendous overcomplicated logo hasn't hurt their business.
     
  8. rdawson808

    rdawson808 Senior member

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    The practically do that, from what I've noticed in several cities.

    koji



    What does that mean? They offer a product that people like? They offer it a lower price (well, I guess it probably isn't that)? How are they "torching their competitor's shops" metaphorically?

    As BrianSD says, don't go there.

    Starbucks: the Wal-Mart of coffee.

    How so? Do they purposefully hire people part time to not give them benefits? Or do they just do well because their product appeals to alot of people?

    I'm just wondering because I've never heard anyone complain about Starbucks before in this fashion--other than that they are everywhere. I used to live in Seattle, I know that.

    bob
     
  9. Aaron

    Aaron Senior member

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    Starbucks' appeal and focal point of their aesthetic is that *every* Starbucks, *everywhere* you go looks exactly the same. The furniture, the music, the "art," and everything about it is the same from place to place. They want it to feel like a second home, something extremely familiar. That is also why no matter what you order, they will never say "no." Ask for the craziest thing and they'll give it to you. They're told to never, ever say "no" to a customer.

    This is what keeps a good chunk of their customers. You can expect the same thing every time, whether you're in Chicago or Florida or DC or Utah.

    I hate Starbucks as a business. They are way oversaturated in the market, as Tokyo pointed out. They're EVERYWHERE. However, that doesn't discount the fact that you aren't forced to buy their coffee and stop patronizing the local specialty coffee houses. So if you're sick of them, don't blame Starbucks, blame the people who buy their drinks.

    Luckily for them, that horrendous overcomplicated logo hasn't hurt their business.

    I don't want to derail this thread anymore but Starbucks, despite having many questionable HR practices and grower relationships, has some of the best marketing and strategic strategy for entering new markets that I have ever seen. They make MacDonald's look like a couple of 8yr olds selling lemonade. Moreover, their "multiple stores on the same block" (in Vancouver they have them kitty corner to each other) strategy allows them to lose money on individual stores and make it up in volume.

    Brian's right, they endeavor to make every store the same so it becomes a second home, and they do that extremely well. That's why they've won a lot of business and have a strong following. They've been able to leverage their brand in a short period of time like few others. As for the logo, its ubiquity makes up for its terrible design.

    A.
     
  10. faustian bargain

    faustian bargain Senior member

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  11. Lucky Strike

    Lucky Strike Senior member

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    Ask the oracle.
    Who, me?
     
  12. faustian bargain

    faustian bargain Senior member

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  13. faustian bargain

    faustian bargain Senior member

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    two versions of the underground logo. mind the gap!
    [​IMG] [​IMG]
     
  14. faustian bargain

    faustian bargain Senior member

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    sakura, they make pens and stuff.
    [​IMG]
     
  15. Lucky Strike

    Lucky Strike Senior member

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    Isn't that really a Japanese family crest?
     
  16. rdawson808

    rdawson808 Senior member

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    Yes, to get back on topic....

    Though I'm not much of a fan of the sport, I always thought this was a great logo. It seems kinda retro, yet is instantly recognizable (in the US at least).

    [​IMG]

    bob
     
  17. faustian bargain

    faustian bargain Senior member

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    Yes, to get back on topic....

    Though I'm not much of a fan of the sport, I always thought this was a great logo. It seems kinda retro, yet is instantly recognizable (in the US at least).

    [​IMG]

    bob


    it's retro because it's a silhouette of Jerry West, recruited by the Minn. Lakers in 1960: http://ask.yahoo.com/20030912.html
     
  18. Brian SD

    Brian SD Senior member

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    That Sakura logo is beautiful. There is a problem though, the shape of one of the interior circles (in about 8 o clock position) has a tiny little gap between it and it's stem. whoops!
     
  19. faustian bargain

    faustian bargain Senior member

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    That Sakura logo is beautiful. There is a problem though, the shape of one of the interior circles (in about 8 o clock position) has a tiny little gap between it and it's stem. whoops!

    yeah, actually there are a few more bits that are catty-whompus (see the 6 o-clock stem and ball)...leading me to believe that that particular image is maybe a replica or maybe it's been modified.
     
  20. faustian bargain

    faustian bargain Senior member

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    Isn't that really a Japanese family crest?

    probably so. although it seems to be a pretty common image to use in crests, and i guess in japan crests are used both for families and for companies...?

    here's a similar one for 'yoshino japanes antiques' in pasadena:
    [​IMG]
     

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